Dante

Dante Zwanenburg
Founder & Marketeer at Vurenza. Dante spotted the problem at Amsterdam Airport, a suitcase rolling away on a sloped platform, and turned that moment into WheelGrip. He leads the brand, marketing, and go-to-market strategy, with a focus on building something people actually want to use. That airport moment stuck with him because it wasn't a one-off — it happens on trains, in car parks, on any surface with the slightest slope. Dante spent the following months researching why spinner suitcases roll in the first place, testing early brake prototypes, and talking to frequent travellers about what would actually make them trust an aftermarket accessory. Today he owns everything a customer sees before they buy: the website, the product photography, the story Vurenza tells, and the pre-order experience itself.